Help consumers understand what's important in a simple way and relate to the way you do business.
Easily let anyone know the level of quality product or service they can expect from you every time.
When people understand what you're "about", they'll remain loyal in relying on you for their business.
A moment on the lips, a lifetime on the... forget it! Just enjoy.
It's OK to laugh and giggle for no reason at all.
Get a little giddy about the small things.
Remember how it felt to get that toy you always wanted.