Tiny Giants Co has enjoyed a long working relationship with Baxter Healthcare internationally, dealing across multiple Baxter Business Units directly in Chicago, Sydney, Zurich, Kuala Lumpur and Hong Kong.
As a company, Baxter Healthcare undertakes many different initiatives, and as such we’ve had the opportunity to come alongside and pioneer new training programs, marketing product innovations, agency services, translations and more. Global businesses have unique requirements and specific knowledge that is acquired over time and through multiple projects.
We’re grateful to have had the opportunity to continue to get to know Baxter as a company and tell the stories of patients whose lives have been dramatically improved, and the story of a company who is constantly improving through training methods to keep employees safe and the workplace compliant.
Among many different projects we were approached to create a series of engaging safety training videos.
Working closely with training specialists within Baxter we worked to reform their training procedures that required pages of reading and hours of lost time with little knowledge retention. We transformed them into interactive 3D animations with the relevant safety information.
Engaging and compliant safety videos that ensured consistent messaging across multiple regions and saw a 90% increase in absorption of information.
Playing a tiny part in helping a giant like Baxter achieve their vision of making a meaningful difference in the lives of their patients and employees on a global scale.
I have worked with Tiny Giants for several years and found the team to be extremely talented and responsive to my needs. The body of work that was generated, hit the mark and was unique to each brief, across various medias. The artistic and creative development process was both intuitive and well thought out, producing materials that exceeded expectation, with speed and precision. Tiny Giants are personable, professional and very easy to work with.