Your business is nothing without your team. Each member brings unique talents, ideas, and experiences to the table, the mix of which makes your organisation thrive. HumanX realizes that and puts people at the center of every solution, celebrating the diversity and creativity of your team. They believe, just like us, in the seemingly insignificant potential of employees. They believe in the tiny giants in the daily workplace.
Craft an identity that truly represents HumanX and its mission. The brand needed to strike a balance between being bold, personality-driven, and still emphasizing its professionalism, experience, and reliability.
The idea was simple: position HumanX as a beacon for celebrating human creativity in HR. We wanted to let organisations know that HumanX values people, their ideas, and their creativity. We didn't just want to tell them that, we wanted them to feel it. To achieve that, we developed a brand that was impactful, full of personality, yet rooted in a bold foundation.
Research and Discovery
We conducted extensive research to understand HumanX's beliefs and target audience. This involved market research and competitor analysis.
Positioning HumanX as a leader in celebrating human creativity in HR consulting. This included key attributes such as boldness, creativity, professionalism, and reliability.
We created a visually impactful brand identity using a strong, minimal design approach. This included a distinctive logo, complementary colour palette, and typography that reflected professionalism and personality.
Developed a bold and clean logo mark, selected a versatile colour palette and typography system, and applied the visual identity consistently
A responsive brand that has been recognized for its impact and personality.
A custom logotype and logomark coupled with visual assets and images, all unified by a confident colour palette.
The team at HumanX instantly fell in love with their new brand identity.
“We engaged Tiny Giants to design our brand for HumanX. It was a great experience and we were very happy with the results.
Ryan and the team nailed the brief. Highly recommend!