Logan Leigh approached us with a unique challenge. They were taking their line of premium bamboo products to an untapped market and needed a luxury brand and promotional material to allow them to make an impact with new customers. We focused on not only making a brand that communicates the top-level quality of their products, but also specific dedication to making the print design something that people just don’t want to put down.
We wanted to make sure that we brought an elegance with the new branding design, while at the same time keeping it as minimal as possible to allow their premium products to shine. We went through a lot of different typefaces and elements before we found the right combination, and we also focused a lot on where to place the spot UV in printing to allow for a pleasing tactile experience when handled.