Bramble is a new decentralized marketplace for the buying and selling of digital health assets and services developed by Hashed Health.This marketplace uses innovative, cutting-edge blockchain technology to create a market platform that is adaptable and future focused. To help bring this vision to life, they came to our Tiny Giants to help build a brand that embodied who they are and what they strive to achieve at Bramble. With such a modern idea pushing to advance the future, this branding project took not only 1, but the creative minds of 2 separate creative agencies to develop. Together with Blend, we collaborated and combined our efforts to create a brand that truly captured the essence of Bramble. We enjoyed being able to work alongside some great creatives to help produce a brand that had a unique, vibrant look and feel and feel for this flexible platform. We are so excited to be part of Bramble’s story and we look forward to seeing how they shape the future of digital health.
We were inspired by multiple elements of this technology throughout the design process, namely bramble graphs (used for illustrating how blockchain works), infographics for representing complex data points, and the concept of digital fruit as a way to represent the value and quality that consumers can expect from this platform. This branding treatment utilizes bright colors to encourage user friendliness and to communicate an open, accessible marketplace.