HumanX is boldly redefining how Human Resource Consulting looks by centering everything they do around what they believe is every company's most precious resource: human beings. As a team that celebrates human creativity, we knew HumanX would be a great fit for us to work and collaborate with. They approached us to help define their new brand and reflect the core values that drove them to start this venture in the first place. Simply put, they wanted their brand to be loud and personality driven while still celebrating their professionalism, experience, and reliability. As creatives, it is such an exciting challenge when a business has a big ideas but releases us creatively to not hold back on the execution. This shows so much trust in our ability as branding professionals and we think results in some of our finest work. We focused on a responsive brand that can be ‘dressed up’ for impact and personality, while also maintaining a strong but minimal foundation to allow them to navigate the more sensitive spaces of human resource consulting. We built them a custom logotype and logomark with plenty of visual assets and images all centered around an exciting and confident color palette that the team instantly fell in love with. Nailing both ends of the spectrum isn't easy, but we're so proud of the work we've done and we know the client is too.
We engaged Tiny Giants to design our brand for HumanX. It was a great experience and we were very happy with the results. Ryan and the team nailed the brief. Highly recommend!