For our Australian audience, we’re sure that the name Income Tax Professional sounds familiar. This well-known and beloved national brand across Australia, was about to celebrate their 50th year in business and they needed help celebrating, so naturally they looked into revamping their image with a brand refresh. Over those 50 years of growth, ITP has expanded beyond income tax-only and has established themselves as a one-stop-shop for all personal and small business financial needs. With these significant changes in their business’ value proposition, ITP needed a brand refresh that reflected their commitment to using the latest technology to provide better care to their customers and embraced all other elements of their corporate identity. They approached us to help them launch their iconic logo into the 21st century with a sleek and modern design to reflect who they have become as a business. Our design team collaboratively worked together to re-design the ITP brand into a fresh look for their corporate identity. After creating a new refreshed brand that the client was happy with, there was all the more reason for celebration.
Working with an iconic Australian brand with as rich history like ITP has, was not a small task. We are proud to have helped this broad franchise prepare for the next evolution of ITP story in the 2020's & beyond.