Previously known as Global Energy Ventures (GEV), we were commissioned to help them redefine their brand to communicate a more accurate view of their vision for the future of green hydrogen energy. Naturally, we wanted this brand to embody that vision but also stretch beyond to capture an ethos of energy itself. With a rare opportunity to work with a company that has the potential to make a massive global impact, we decided to go with a new word that we could define ourselves. We pulled inspiration from the Latin and Greek roots for 'pursuit of the original/universal energy’ and after a lot of deliberation, together we decided on “Provaris”. With a client that is projected to make waves in a new and innovative industry, it only made sense to create a name and brand that was unlike any other. Once defined, we built a comprehensive, modern, and engaging brand that embraced the colors of the chemical spectrum of hydrogen itself along with a defined illustrative style to help keep it accessible to everyone. We incorporated gradated classical art images, impactful photography, and 3D models to build a brand story that is diverse yet universal. We are so excited to introduce Provaris as a groundbreaking brand that is sure to bring such a positive impact to the green energy industry for years to come.
