We think it’s safe to say that Red Bull is a household name these days. Whether you know them from their energy drink or from their love of heart-stopping, adrenaline-pumping extreme sport content, Red Bull has continued to build upon the iconic name they have already created for themselves by bringing bigger and bolder ideas to life. However, beyond being known for their infamous energy drinks, their online audience has grown exponentially, thanks to the emergence of social media apps like TikTok and Instagram. Their social content and following has exploded as they continue to push creative limits and capture innovative, eye-catching, and jaw-dropping moments that have been a staple to their success. As a team who loves a good thrill and has a need for adventure, we knew when the opportunity arose to offer our services on a Red Bull livestream, the obvious answer was a resounding yes. Working alongside Screencraft with Red Bull as the end client, we partnered to record and livestream their events to their social media platforms, so they could deliver exciting content to viewers all over the world, in real time. All around the globe their fans and followers are able to connect with their brand on a more personable and engaging level and experience dynamic content together as one.