Samaha Holdings is an innovative and upcoming architectural design and development firm in Los Angeles. They specialize in landmark construction that integrates seamlessly into the environment and are experts in managing these projects from conception to completion. They approached us looking for a refresh of their brand that spoke to the legacy they are building with this family business, that would instill confidence and project strength to potential investors.
We were able to connect part of the family’s historic past with this new brand as a way to pay respects to their ancestors and at the same time build a new direction for the future. The lion logomark references the tattoos their grandfather had on his hands, and layered into the identity are other touch-points of that passing down of tradition and history. They were a pleasure to work with and I can’t wait to see what they do next.