TikTok has become a massive global platform for sharing creative content, though it’s still primarily known for the lip-syncing and dancing videos created by teenagers. They asked us to help develop a campaign to draw attention to the more diverse content they offer through a series of unique settings with a wider range of demographics. Despite most of production occurring in Germany, we leveraged our entire global team during the creative process and delivered a total of 256 versions, in 5 languages, rolled out across all of Europe.
If you want to stand out, you need to fight for attention. With our choice of talent, location and wardrobe this is what we aimed for. Filming at “SuperCandy” - one of Europe’s biggest pop-up museums, was one of those decisions that helped shape and set up social media ads that can’t be ignored.