As most modern businesses already know, branding services are invaluable, since a brand is so much more than just a logo or a color palette. Your brand is how customers think about you when you’re not around, the feelings they associate with your company, and ultimately, whether or not they feel personally connected to your story.
When we develop a brand identity, whether for a new company just starting out or a legacy business with decades of experience, we start at the beginning, getting to know you as a company. Then we figure out together what you want your customers to think about your company. That foundation helps us guide you towards a brand identity that is authentic and personal, and has substance rather than just surface flash. As we build upon that foundation with imagery, brand color, typography and iconography, we are constantly going back to your core values and asking ‘Is this honest?', so that we never lose track of what’s important.
Of course, we can't afford to remain in tunnel vision during the branding process. After understanding your value proposition, we'll ensure that your company strategically differentiates itself from existing branding, messaging and content. Internal branding efforts will help your employees internalize the new brand identity and communicate it effectively to your target audience.
We want to work with you to develop a powerful brand identity that speaks to who you are as a business. Layering stories, values and emotion into creative elements that live and breathe throughout every point of contact with your customers and clients.
The ultimate goal of us as a design and branding agency is to develop a brand that feels unique to you, captures your values and vision, and most importantly is something that you are passionate and excited about. When you can’t wait to pull out your business cards and show off your website, that’s a sign that we’ve done our job well. Being passionate about what you’re doing is so important as a business, and we want that same level of excitement to be felt through your brand and in every interaction you have with your customers and clients. We’re confident that excitement will be contagious.
Beyond visual elements, understanding how to communicate your business is essential. Incorporating the value proposition, emotions, history and attitude within one brand can seem difficult. Our job is to build a brand that supports all of this but less through words and information but more through feelings. We help you develop messaging, tone of voice, and consistency in communication.
Do you still feel connected to your brand? Is your company and value proposition still visualized properly? Our brand designers will not only help you develop a strategic update putting you at the forefront of your industry but also attract new customers - without alienating your current audience or losing track of your company identity.
A strong logomark can become something truly iconic. We take what makes you unique and distill it down to a simple, strikingly designed image combined with layers of meaning. Dimensions, colors, typography and watermarks will allow your brand to stay flexible for different layouts, use cases and touchpoints.
Sometimes you know you need change, but aren’t sure where to start or your marketing efforts don’t achieve desired results. The in-depth analysis of your brand helps you detect strengths, weaknesses, inconsistencies or gaps. Our experienced brand designers will breakdown how to build on your strengths, and remove any weaknesses.
As a branding agency, we help you discover new angles or interpretations of your brand and company identity. During the concept phase we will closely examine your brand and value proposition, allowing new ideas to arise.
Every company needs a clear decisive document that will guide content creation to make sure that it is visually consistent, prioritizing the same key ideas. As a branding agency, we ensure your brand is communicated with clarity and precision to staff and any relevant third parties or stakeholders.
It’s time for a new look.Contact